Advertising Acumen

Maintaining positive brand standout

The options to deliver dominant narrative for brands against selected audiences are;

• outspending (outshouting) your opposition

• Creative superiority

• Out thinking your opposition

We work collaboratively with our clients to deliver the third option, and contribute every now and again to the second option.

None of our clients have the luxury option of complacent thinking or being able to hide behind large budgets.

Generate brand cut-through and consumer attention

Working within OSEP advertising reality.

O - Owned Media (for example brand websites).

S - Shared Media (for example promotion based retail websites).

E - Earned Media (for example trending social media shares).

P - Paid Media (where we come in).

Meeting strategic brand objectives

Apply data to identify market insights to leverage brand points of difference.

Manage return on media investment through real time analysis and reporting against agreed KPIs.

Negotiate value to extend budget efficacy.

Going beyond the interruption model

Omni-channel planning

Getting the "right media mix" across all options through an understanding of channel strengths relative to objectives delivery.

Minimise diminishing returns by concentrating activation on what delivers against objectives, eliminating what doesn’t work and exploring new opportunities.