Client: Rumenco Fresh Calver

Task: go beyond the standard, non-stand out activation of specialist farmer journals to generate brand fame for Lifeline, a brand aimed at Sheep farmers in Wales and Welsh Border region

Campaign context: Sheep Farmers are also TV viewers. In Wales S4C broadcast specialist interest programmes directly at the farming audience. In the Welsh border regions, Sky AdSmart activation of television was made viable by utilising Sky AdSmart to target those involved in rural farming duties, via specific employment definition, or farm ownership.

Challenge: generating client confidence around the use of a broader, fame generation consumer medium. This was overcome via employing supporting digital search and social media channel activations to ensure web site traffic could be monitored and measured.